YONETOMI

CONCEPT

Yonetomi NEW BASIC is,

This is the in-house brand of a long-established knitwear manufacturer founded in Yamabe Town, Yamagata Prefecture in 1952 by Ryoichi Oe, grandfather of current CEO Ken Oe.

Now that our everyday lives are changing,

Instead of focusing only on the ever-changing fashion trends,

Isn't it necessary to reconsider mass production and mass consumption manufacturing and pass it on to the next generation?

We utilize the development technology we have accumulated over the years to create our products by considering the optimal combination of materials, knitting methods, and items.

"Creating something unique from ordinary things" is something that is only possible at a factory.

With clever details, subtle arrangements, and even the background behind the craftsmanship, we propose new basic styles for everyday wear.