JC Penney was founded in Wyoming in 1902 by James Cash Penney and others.
As a general store, it produced and sold a variety of brands. From around 1940, it released store brands such as BIGMAC, PAY-DAY, and TOWNCRAFT, one of which was the PENNEYS label.
We learn design sources from vintage PENNEYS clothing that was developed over a period of about 30 years from 1940 to 1970, and preview and develop comfortable, easy-to-wear clothing for today.