TOWNCRAFT was born in 1927 as a spin-off brand of JCPenny . It is a representative store brand of J.CPenny, on par with BIG MAC and PAY-DAY . Unlike the work brands of the time, TOWNCRAFT from the 50s to 70s emphasized new materials, decoration, and design, symbolizing the good old America of mass production. We learned the greatness and depth of clothing from vintage clothing, and based on that design source, we preview and develop TOWNCRAFT in the present day, based on more comfortable and easy-to-wear clothing.