Cultivated in the process of developing skiwear and outdoor wear

We wanted to utilize technology in a new field. Human

" Walking " is a basic movement that has not changed for 50,000 years .

Alk phenix is ​​a brand that focuses on this .

The concept for this restart is

" Everyday adventures " . In search of the excitement that lurks in everyday life

Explore from a walking perspective. Define it as a spiritual adventure and explore the unknown.

Aggressively wandering around for 12 hours in search of the perfect encounter

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