KANEMASA PHIL has arrived!!

Please see the product at this link.

KANEMASA PHIL. is an original brand of a circular knitwear manufacturer based in Wakayama City, Kayama Prefecture, established in 1964 by Kanemasa Mokko Co., Ltd.

In order to preserve our unique knitting machines specialized for high gauge knitting, jacquard machines that can freely express various patterns, and the unique techniques and craftsmanship required to operate these knitting machines, we will be releasing our own brand from the 2021 SS season. KANEMASA was born. *From the 23AW season, the brand name will be changed to "KANEMASA PHIL." upon launching overseas.

The brand's iconic logo was designed by Clement Johant, and the design blends the historical backdrop of the 1960s, when the company was first founded, with European culture.

Based on the concept of "FUTURE CLASSIC/FUTURE VINTAGE," we create clothes for the future that we think about "now."

We think about the future and provide a wardrobe that makes the wearer feel comfortable, joyful and happy.

KANEMASA PHIL. products reflect the innovation, creativity, craftsmanship, and tradition that we have cultivated and built up over the years, and we make no compromises in anything from materials to design.

PHIL. = From the ancient Greek φίλος (philos, "of love") It comes from

Philosophy "Philosophy" "Appreciation of wisdom and knowledge" /philharmony "Love harmony" /phile "Enthusiasts"

Abbreviated forms of derived words such as:

Based on our philosophy of "looking back on history and creating the future," we chose this brand name because we wanted to share our products with the world.

KANEMASA PHIL. is a private label of Kanemasa Knitting Co., Ltd. a circular knit manufacturer founded in 1964 based in Wakayama City, in Wakayama Prefecture which is the largest producer of knitted fabrics in Japan.

Kanemasa's private label KANEMASA . was born in the 2021 SS season in order to preserve the unique skills and craftsmanship to manipulate the company's own high gauge knitting machines or Jacquard machines capable of creating freely expressed various patterns.

*We are proud to announce that from our FW2023 collection, our brand name will change to "KANEMSA PHIL." on the occasion of international debut.

The brand's iconic logo was designed by Clément Johanet, blending the historical background of the 1960s, when the company was first founded, with European culture.

Under the concept of “Future Classic / Future Vintage”, we create clothes of the future by thinking "Now".

We think about the future and provide a wardrobe that makes the wearer feel comfortable and happy.

KANEMASA's products reflect the innovation, creativity, craftsmanship,

and traditions we have cultivated over the years, and we never compromise on anything from materials to design.

“PHIL.”derived from the ancient Greek word "philos" meaning "Of love."

It is also the abbreviation of the following terms:

・Philosophy, “love of wisdom and knowledge”