COOHEM/Yonetomi now in stock!!

COOHEM / Yonetomi has arrived!!

Please see the products from the link below.

・COOHEM

・Yonetomi

COOHEM is a coined word derived from the word "kouhen" in the world of knitwear.
This is the in-house brand of Yonetomi Seni Co., Ltd., a long-established Japanese knitwear manufacturer.

The brand was launched in Fall/Winter 2010 as a brand that pursues the infinite possibilities of knit textiles.
The " interweaving " technique, which combines several materials, is the result of the skills and sensibilities of artisans that have been cultivated over many years.
All processes from material development to production are carried out in our own factory, and the high quality of our products has earned us many fans not only in Japan but also overseas.
The completely original textiles, developed by combining high technical skills with the creativity of director Ken Oe, produce unique three-dimensional effects and coloring, establishing the brand as a highly fashionable factory brand.

Using a technique called "interweaving," which uses multiple materials to create woven textiles with a knit structure,

It allows for new material looks, color possibilities, and comfort.

Real clothes for adults that incorporate knit textiles made with a rare "interwoven" technique into standard designs.

We are promoting Japan's manufacturing culture to the world.

Yonetomi NEW BASIC is,

This is the in-house brand of a long-established knitwear manufacturer founded in Yamabe Town, Yamagata Prefecture in 1952 by Ryoichi Oe, grandfather of current CEO Ken Oe.

Now that our everyday lives are changing,

Instead of focusing only on the ever-changing fashion trends,

Isn't it necessary to reconsider mass production and mass consumption manufacturing and pass it on to the next generation?

We utilize the development technology we have accumulated over the years to create our products by considering the optimal combination of materials, knitting methods, and items.

"Creating something unique from ordinary things" is something that is only possible at a factory.

With clever details, subtle arrangements, and even the background behind the craftsmanship, we propose new basic styles for everyday wear.

COOHEM/Yonetomi now in stock!!
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