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・NEW.

Wise men, fish here.

Culture has always been nurtured by quality communities. And as history has shown, these communities are formed by intellectuals who do not conform to the trends of the times or material prosperity, but seek to find their own unique values ​​even under any constraints.

NEW. is an eyewear brand that sympathizes with the various cultures that are born in this way and projects the spirit behind them into its products. In any era, those who follow culture always sense messages from the community and pursue the "core" of their own style. We propose universal and minimal products that fit such people.